The Algarve.

Praia da Rocha

The Algarve continues to be a summer destination par excellence.

Have no doubt, the Algarve does offer an extraordinary summer holiday time as there is lot to do, see and experience. From east to west you can find marvelous sandy beaches with clear water, relaxed restaurants offering a variety of salads and fresh grilled fish, outdoor leisure activities such as jeep safari tours, boat trips, kayaking and surfing are available. Air temperatures are fantastic (approximately 30ºC during day time) as well as the water temperatures (around 20ºC).

Furthermore, it is not an expensive site and is reachable very easily as flights are only between two, three hours away from major European cities.

It is imperative for this Portuguese region to have a plan and a strategy to face the seasonality of its tourism industry. This problem resides year after year. I was indeed surprised when I read a news piece mentioning that the Turismo de Portugal (Portugal’s Tourism Bureau) was starting on the 7th February 2013 a series of meetings to outline a strategy for winter season 2013-2014.  It is fantastic to see that this subject has not been forgotten by tourism entities but it is surprisingly enough to comprehend that we are already in 2013 and that this issue is latent since at least the 90’s.

The Algarve is not just about summer as its natural beauty, landscapes and gastronomy are available all year round. Although winter season brings some rain, the temperatures are milder (15 to 20ºC during day time) and the average hours of sun are still considerable (10 hours against the 14 hours in summer time). So much can be said about but the most important measure is the action.

As for me, I will continue to spread the word and promote the region I call home the best I can.

Photo: Praia da Rocha, Portimão, Portugal

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